Reason #3 for…
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Besides the obvious fact that this message makes it look like the user did something wrong (when most of the time, it’s just the cookie timing out), this page hasn’t changed in years. Once again, you’ve got to ask if Yahoo! product managers actually use their own products?
Of course, the example above is only a small part of Yahoo!’s bigger problems — like what does the Yahoo! brand stand for and how can Yahoo! create products to match the brand? However, even if Yahoo! has a hidden, compelling brand/product vision, it certainly can’t “execute on it”:1.
When the ad revenue pool is rising all over the Internet, Yahoo! seems to have sprung a leak. Time cut out and fix the bad parts on the boat. I’d start up at the crow’s nest.
[1(SearchEngineWatch on Yahoo's Panama project)]http://blog.searchenginewatch.com/blog/060508-093509
