Interesting to see how PR works these days. Here’s an example…

Smarthouse publishes an article entitled, “_Apple A Threat To Windows Vista. Re Write Confirmed_”:1 that contains quotes like…

bq.. Mr Raymond Vardanega, the Marketing Director, of Acer Australia has confirmed independently of SmartHouse Magazine that Microsoft is having major problems with its Vista operating system.

p. and…

bq.. We have also been told that up to 60% of the code will have some form of re writing or changes made.

p. and the story ends up at the top of Memorandum “here”:2 and a screenshot here…

and then Scoble responds “here”:3, “here”:4 and “here”:5 which also ends up on the Memorandum page.

I didn’t see a “PR” person in the loop.

[5(Scobles responds yet again)]http://scobleizer.wordpress.com/2006/03/25/can-this-week-ever-end/

[4(Scobles responds again)]http://scobleizer.wordpress.com/2006/03/24/where-the-heck-is-scoble/

[3(Scoble response)]http://scobleizer.wordpress.com/2006/03/24/rewrite-of-windows-vista-underway-hogwash/

[2(Memorandum page for the article)]http://tech.memeorandum.com/060325/p22#a060325p22

[1(Smarthouse model)]http://www.smarthouse.com.au/Computing/Software?Article=/Computing/Software/S8Q8K2Q6