I read an article in this weekend’s newspaper talking about how Lindesy Jacobellis of the US’s snowboarding team crashed in the finals while commanding a race-winning lead for the gold. The article said that Lindesy’s crash was on the penultimate jump… a jump where she tried a trick called a “backside method”:2. She ended up with the silver.

So where to look to find the video on the web? Try NBC’s official “site”:1? Negative… like they’d actually have a useful search?

Hum, how about Google Video? Let’s say searching on “Jacobellis”:3? Yup, there’s a teaser 14 second video of the “finals”:4 which has a link to this “page”:5 on NBC’s site with video of the entire finals race (with an all-important video commercial at the beginning). They could have made it even better if the teaser video had a bit more action from the finals in it, instead of just the first 14 seconds of the race, but whatever.

However, it doesn’t look like you can embed the Google teaser video in a page. This seems kind of dumb, since the purpose of the teaser is to gain distribution.

Well, at least NBC appears to kind of get it and has “microchunked”:6 the content.

*_Updated 2006-02-21_*
Thinking about it, it’s kind of lame to even have a teaser video. Just let me embed the whole video on my site. Run an ad in front of the content if you like, force some links back to NBC’s site… whatever, just free-up the content or become internet roadkill.

[6(A VC on the future of content)]http://avc.blogs.com/a_vc/2005/12/tv_execs_need_t.html

[4(Google Video page for the teaser)]http://video.google.com/videoplay?docid=-8040680095261409350&q=jacobellis

[5(NBCs coverage of the finals)]http://www.nbcolympics.com/video/5115618/detail.html

[3(Google Video search for Jacobellis)]http://video.google.com/videosearch?q=jacobellis

[1(NBCs offical Olympic site homepage)]http://www.nbcolympics.com/

[2(Get some method air on Wikipedia)]http://en.wikipedia.org/wiki/Boardslide