WTF is Apple thinking?

Recently, Apple sues Think Secret, Apple Insider and PowerPage, because they reported on some “secret” Apple information recently (such as pre-release details on the Mac Mini and iPod Shuffle). Genius! Then they decide to “punish” the publisher, Wiley & Sons, of an upcoming, unauthorized biography of Steve Jobs by pulling all Wiley & Sons books from Apple stores. Brilliant!

Fortunately, Wiley & Sons has integrity (which is apparently a scarce commodity at Apple) and plans to go forward and publish the biography entitled iCon Steve Jobs: The Greatest Second Act in the History of Buisness, by Jeffrey Young.

First, this strategy — if you can call it that — is doomed to fail. Banning books from Apple Stores is sure to be controversial, will generate lots of press and will only end up enhancing iCons sales. Second, does any company really want to have their brand associated with draconian attempts to control the media? In this case, I guess Apple does. And you thought the guys and gals in Redmond were bad.

I only have two words related to how Apple is acting: North Korea.