This is one of the images from Resco’s Explorer 2003 for Smartphone web page. As you can see, it’s an image of their software packaged in a box of all things. What? Software in a box? That’s an oxymoron.

We download software now, thank you. It’s the 21st century after all.

I’m not picking Resco for their product quality or functionality… that seems to be pretty solid from what I’ve read. It’s just that images of software in a box just don’t do it for me. It’s like so 1995 or something. Any cool, new software I’ve purchased in the last several years hasn’t come a box — I’ve just downloaded it.

Selling software in a box is like shopping for your iPod at Sears.

P.S. And when is everyone gonna stop using years in their product names. I really don’t what to know exactly how obsolete the software I’m buying actually is.