February 21st, 2005

Yahoo!, Get the Focus On

Permalink | ~ Brand

Deeeaaamn, I hate it when you go to a site like “Yahoo! Finance”:http://finance.yahoo.com/, and they don’t have the default focus of the cursor set to the search box… you know, like when you go to “Google”:http://www.google.com and you don’t have to mouse to the search box, you can just start typing your query. Ironically, it works on Yahoo!’s home “page”:http://www.yahoo.com.

Who’s in “charge”:http://www.sitcomsonline.com/charlesinchargecast2.jpg of sites like finance.yahoo.com? Do they think that by not setting the cursor, that I am more likely to look at the ads? I’ll look at the ads if they interest me, thank you, regardless of where the cursor is. Or perhaps — worse yet — do they just not *Get It*?

Yahoo!, if you are going to have a stand-alone site like finance.yahoo.com — which represents an “important sub-brand”:http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20050131005415&newsLang=en — then make it work right, or you’re just wrecking your brand.

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