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April 06, 2005
Alexa and Intelliseek — Roll Your Own Metrics
04:24 PM | Permalink | Comments (0) | TrackBack (0) ~ Biz - Internet
I used to work at a company that had access to all sorts of marketing and metric reports from the likes of Jupiter Research, Forrester Research, etc. These types of companies can supply you with just about any metric that you’d like in areas that they cover, which is great to get a “feel” for a market. Now, I have access to none of these reports.
However, not all is lost thanks to the power of the web. There are a couple of sites out there (and probably more) that let you roll your own metrics: Alexa and Intelliseek.
Alexa, which is owned by Amazon, has a service called Alexa Traffic History Graph found here. This allows you to create traffic graphs in various time domains for any URL on the web. I created one in a previous post for WordPress.org to show their rapid growth over the past few months. Below I’ve created one showing Flickr’s reach over the past six months.
With Intelliseek’s BlogPulse you can create a graph that illustrates the percentage of blogs that include your search term vs. various time periods. For example, here’s one showing the percentage of blogs that mentioned “Flickr” over the past six months.
Together these two graphs help illustrates why Yahoo! acquired Flickr.
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