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March 28, 2005
Blogging Ad Revenue
02:36 PM | Permalink | Comments (0) | TrackBack (0) ~ Biz - Internet
The WSJ had ran an article last Friday which gave an overview of the ad market for blogs. In general, they noted that some brands (such as Audi and Sony) where experimenting with running ads on blogs. However, there is a general fear on the advertisers part about how their brands will be perceived, written about and commented on in blogs due to the more chaotic nature of blogs — especially when compared to mainstream media. This is definitely holding back ad revenue. However, there are some success stories.
…Weblogs Inc., which now operates 76 blogs, including its own high-traffic gadget and car titles, Engadget and Autoblog. Weblogs has taken in $925,000 in advertising revenue over the last four months.
Not a bad chunk of change, but still just a fraction of the $9.6 billion 2004 web advertising market.
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