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March 26, 2005

Russell Beattie's Video Review of the PSP UI

06:29 PM | Permalink | Comments (0) | TrackBack (0) ~ Biz - Mobile

Check out Russell Beattie’s post reviewing the PSP’s XMB (“xross media bar”) UI.

Sony has plans to use XMB across their line of consumer electronics products (such as some of their newer TVs) to hopefully create differentiation and hence product margin improvement in an increasingly hyper-competitive consumer electronics market. Can you imagine trying to sell your products at BestBuy? Here’s a row of 20 LCD TVs which all look pretty much the same. Take your pick… as the eye searches to find the cheapest one.

However, buy the Sony because it has XMB.

“XMB” (xross media bar) user interface system

To allow viewers to enjoy various content from various devices, Sony’s “XMB” user interface enables viewers to switch channels easily via easy-to-recognize icons and to select their favorite programs and inputs from DVD or digital video camera quickly.

First introduced in the popular PSX computer entertainment systems, it operates via the high-speed processing of CPU “Emotion Engine” and a drawing processor “Graphics Synthesizer.”

Or so says Sony. I guess lots of emotively synthesized buzzwords are worth paying more for? Anyway Russell thinks pretty highly of Sony’s XMB UI efforts.

Neat - I love that Sony really made an effort here to perfect this UI and didn’t just throw Yet Another UI out there. This is what separates companies like Apple and Sony from the iRivers and Creative’s out there. Yeah, a gadget is a gadget, but the other companies willingness to launch products with insanely user-hostile UIs really shows, especially when you compare it to something so well thought out as the XMB.

Be sure to check out Russell’s XMB demonstration video too. He did it on his Nokia 6630 (oh, and btw, why are all Nokia phones now too big and just plain ugly?). The video runs about a MB a minute — roughly that of a decent MP3 recording. Hum… 7 minutes of audio (good audio) and video (it looks sort of ok) for 7 MBs. Not bad for a BUP.

P.S. I figure that Sony is not doing a very good job of branding XMB. I search on A9 (which uses Google results) for XMB, and I can’t find Sony anywhere in the top 10. Sony XMB gives slightly better results. Jeez, just try Microsoft Smartphone as a comparison. No wonder Sony needed a new boss.

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