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March 16, 2005
Is Microsoft Starting to "Get" the Web?
09:01 AM | Permalink | Comments (0) | TrackBack (13) ~ Biz - Internet
Could it be after years of not getting the web (i.e., Active Channels, Smart Tags, ActiveX’s massive security holes, etc.) that Microsoft is starting to “get” the web. As evidence…
Mr Scoble seems to be worth his salary. He has become a minor celebrity among geeks worldwide, who read his blog religiously. Impressively, he has also succeeded where small armies of more conventional public-relations types have been failing abjectly for years: he has made Microsoft, with its history of monopolistic bullying, appear marginally but noticeably less evil to the outside world, and especially to the independent software developers that are his core audience. Bosses and PR people at other companies are taking note.
Sources say that IE 7.0 – which is code-named “Rincon,” they hear – will be a tabbed browser.
IE 7.0 will feature international domain name (IDN) support; transparent Portable Network Graphics (PNG) support, which will allow for the display of overlayed images in the browser; and new functionality that will simplify printing from inside IE 7.0, partner sources said. The new browser also will likely include a built-in news aggregator (emphisis mine).
We’ve been live now for less than six weeks, but the rate at which people have signed up and started their own Space has been phenomenal. We just found out that we hit the 1.5 million Spaces mark earlier today. You can imagine how excited we are that we’ve had that many people sign up in that short of a time, with people still signing on at an explosive rate.
Keyword Searching (WSJ Article)
For now, the new functions Microsoft is testing appear to be more advanced than those offered by its lead competitors. Today most services charge fees based on the number of “clicks” on a specific advertisement but provide little information about people who searched on a specific term.
An advertiser linked to “NCAA basketball,” for instance, on MSN adCenter could view graphs showing that mostly males age 16 to 60 searched for the term. Such information can be sued by Microsoft to tailor its fees based on the audience and move online advertisers from “buying keywords to buying an audience,” Microsoft Vice President Yusuf Mehdi said.
Pretty impressive especially considering that companies such as Yahoo! whose bread and butter is online services don’t even have a blogging offering yet… at least not until March 29th.
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