« Improved del.icio.us Posting Interface | Main | Yahoo!, Get the Focus On »
February 21, 2005
I Want My WalMartTV
08:04 AM | Permalink | Comments (0) | TrackBack (29) ~ Biz - General
The New York Times today has a piece on WalMart’s in-store TV service (a.k.a., WMTV). Here’s some food for thought from the article:
According to Wal-Mart and to an agency that handles its ad sales, the TV operation captures some 130 million viewers every four weeks, making it the fifth-largest television network in the United States after NBC, CBS, ABC and Fox.
That’s a lot of viewers, which translates into some advertising nice profits for WalMart.
According to Wal-Mart’s rate card, advertisers pay $137,000 to $292,000 to show a single commercial for a four-week period, depending on the length of the ad and the number of stores where it is shown.
However, as Phil Lempert, editor of Xtreme Retail 23, an industry newsletter, notes that just because you have a huge number of customers (i.e., “viewers”), it doesn’t necessarily mean they are paying attention to the programming. The article goes on to talk about how WalMart is upgrading its old-school monitors to 42” plasma screens. Some interesting reading.
I did a little A9ing/Yahooing/Googleing on the web, and found that PRN is the company that creates (or helps create) the in-store network for WalMart (it’s interesting that the NYTs didn’t mention this in their article). According to an old Forbes article PRN started out as music-sampling kiosk distributor. PRN’s current customers include Best Buy, Costco, Sears, Circuit City and Ralphs among others.
This is a link to a two-page PDF that gives an overview of WMTV, and this (warning, 57Mb file) is a link to a MPG file that gives an overview of PRN’s services and finally some statistics from PRN’s site on WMTV:
PRN’s network operates in 2,650+ Wal-Mart Stores
* World’s largest retailer offering a wide variety of general merchandise at everyday low prices
* $158.5 billion annual sales
* 84.1 million shoppers per week
I remember a few years ago that this gas station near where I used to live had several monitors blaring out CNN or something to ‘entertain’ the customers when pumping gas. I found them annoying, so general avoided that establishment. I haven’t been in a WalMart lately to view their media offering, but it would be interesting to see how it all works… definitely some powerful marketing lessons to be learned.
Funny, going to WalMart to watch TV.
P.S. I doubt this would work at your local WalMart.
Trackback Pings
TrackBack URL for this entry:
http://trackback.zoinger.com/mt/mt-tb.cgi/84
Listed below are links to weblogs that reference I Want My WalMartTV:
» Online poker from online poker online
I have found the best site to play Online Poker Online Bingo Online Casino [Read More]
Tracked on July 5, 2005 11:16 PM
» angela ist voyeurweb private shots from voyeur beach pics
voyeurism live not recorded voyeur nude the voyeur spycam voyeur sex voyeur picks video voyeurism laws voyeur cameras public voyeur sex how do i remove blackout voyeurweb window voyeur voyeurism photo victims of voyeurism [Read More]
Tracked on August 3, 2005 06:28 AM
» asian rape pics from indian rape sites
"Hey, Bob, wait a minute. female rape pics
[Read More]
Tracked on August 3, 2005 02:12 PM
» Honda Element from Honda Element
The interior of the 2005 Honda Element is designed to accommodate passengers and cargo. It has a flat floor like a pickup and an enclosed rear area like an SUV. [Read More]
Tracked on September 10, 2005 08:15 PM
» Dodge Sprinter from Dodge Sprinter
The Sprinter can be configured for passenger use but it’s really designed for the commercial market. It comes in three different wheelbases and two different ceiling sizes. [Read More]
Tracked on September 10, 2005 08:56 PM
» Lotus Elise from Lotus Elise
The first new Lotus for America since the ill-fated Elan debuted in 1990, the Elise first went on sale in Europe in 1996 becoming the best-selling car in company history and creating waiting lists of up to one year to buy what the European motoring pre... [Read More]
Tracked on September 11, 2005 03:36 PM
» Ford Mustang from Ford Mustang
Standard equipment on all Mustangs includes air conditioning, power windows and door locks, tilt-steering column, a floor console, remote keyless entry system and interval windshield wipers. [Read More]
Tracked on September 12, 2005 04:31 AM
» Hummer H3 from Hummer H3
Hummer also promises that the 2006 Hummer H3 will perform on par with the fuel-thirsty V8-powered H2 while achieving as much as 20 mpg on the highway. [Read More]
Tracked on September 12, 2005 10:06 PM
» Dodge Magnum from Dodge Magnum
Even if you got the 340-horsepower Hemi engine with the Magnum, if you used it to commute on the freeway at a steady 60 mph, you could average 25 miles per gallon, on 87 octane although 89 is recommended. [Read More]
Tracked on September 13, 2005 09:48 PM
» MINI Cooper from MINI Cooper
The Cooper and Cooper S get new manual gearboxes with revised gearing for improved acceleration, and the S gets a slight bump in power to 168 horsepower. [Read More]
Tracked on September 14, 2005 07:32 PM
» Dodge Viper from Dodge Viper
As with any exotic sports car, the Dodge Viper is sexy, rare, and rarely seen. [Read More]
Tracked on September 25, 2005 02:04 AM
» Hummer H3 from Hummer H3
Hummer also promises that the 2006 Hummer H3 will perform on par with the fuel-thirsty V8-powered H2 while achieving as much as 20 mpg on the highway. [Read More]
Tracked on September 25, 2005 03:49 PM
» Toyota Prius from Toyota Prius
The Prius is an excellent choice for buyers who want to reduce air pollution and America’s dependence on oil. [Read More]
Tracked on September 26, 2005 02:50 AM
» Pontiac GTO from Pontiac GTO
GM looked at the new era of muscle cars, looked through its worldwide stable of cars, and found a match that would work as the new GTO. [Read More]
Tracked on September 30, 2005 09:36 PM
» Honda Prelude from Honda Prelude
Offered only on base Preludes, the automatic transmission gained a new manual-shift feature, called Sequential SportShift. [Read More]
Tracked on October 1, 2005 01:54 AM
» BMW M3 from BMW M3
The M3 comes with a 3.2-liter, inline six-cylinder engine that makes 333 horsepower and 262 pound-feet of torque. [Read More]
Tracked on October 1, 2005 11:24 PM
» Cadillac Escalade from Cadillac Escalade
For 2005, Escalade features even richer interior appointments and a redesigned satellite-navigation option; while new dual electric cooling fans and an upgraded (to 160 amps) alternator promise better air-conditioner performance. [Read More]
Tracked on October 3, 2005 03:22 PM
» Sexy indian movies photo from Free test video trailer
Fuck mpegs site:es Free pantyhose nurse movies Asian ra... [Read More]
Tracked on October 21, 2005 06:33 PM
» free teen sex bondage thumbs
from Lidya Ozen
I Want My WalMartTV [Read More]
Tracked on October 22, 2005 10:36 AM
» free teen sex bondage thumbs
from Lidya Ozen
I Want My WalMartTV [Read More]
Tracked on October 22, 2005 10:36 AM
» free teen sex bondage thumbs
from Lidya Ozen
I Want My WalMartTV [Read More]
Tracked on October 22, 2005 10:36 AM
» Mature mother pictures from Mom & daughter fuck horse
Animal fuckingfreedownload Dog porno free galleries Mom and dad cartoons Sex with young moms [Read More]
Tracked on October 22, 2005 02:59 PM
» Rape of iraq woman from Young teen rape porn
Milf free stream videos Xxx moms samples Foto animalsex Brazil horse sex [Read More]
Tracked on November 15, 2005 08:15 PM
» Mazda Miata from Mazda Miata
The rear suspension is also a bit new, switching from double wishbones (still retained in front) to a multi-link design like on Mazda’s other cars - a semantic difference to many people. [Read More]
Tracked on November 30, 2005 07:09 PM
» tinaskus from ancestor antique bible candy cat
tinaskus [Read More]
Tracked on December 12, 2005 11:06 PM
» Free sample animal sex videos from Sample movie video
Sex sex sexe Torture erotic animation pix Video mother fucking son Fuck sluts video free [Read More]
Tracked on December 14, 2005 01:02 AM
» Free teen titan pics from Misty hentai free trailer
Jungle rapestories Dog fucking women movies download Sex pictures india girls Free holl... [Read More]
Tracked on December 29, 2005 07:44 PM
» Sportbike videos free from Free pic download
Free pics of naked women in india Free hentai anime girls clips Porn for women free video or... [Read More]
Tracked on December 29, 2005 08:03 PM
» legaltes from parenting perfume petcare photos popup
legaltes [Read More]
Tracked on January 4, 2006 01:36 AM