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January 31, 2005
Online Search Market Share
05:53 PM | Permalink | Comments (0) | TrackBack (1) ~ Biz - Internet
It looks like Yahoo! and Google are gaining market share worldwide, while MSN and AOL are the losers. In addition, Yahoo! is gaining ground on Google in the US. All this in the New York Times business section today in an article entitled, Search Sites Play a Game of Constant Catch-Up. Worldwide search market share for the “biggies” is listed as:
| Company | Nov. ‘03 (%) | Nov. ‘04 (%) |
| 44 | 47 | |
| Yahoo! | 25 | 27 |
| MSN | 14 | 12 |
| AOL | 9 | 5 |
| Source: comScore Networks | ||
In the US, Yahoo! is gaining ground…
In the United States, Yahoo is gaining on Google. Yahoo’s share rose to 35 percent of searches in November from 29 percent a year earlier, according to ComScore. During the same period, Google rose to 38 percent from 37 percent.
Danny Sullivan, editor of the Search Engine Watch, is heavily quoted throughout the article, and speaks very favorably of Yahoo!, while being fairly negative about Google. Mr. Sullivan implies that Google has not been adding features as quickly as Yahoo! which he thinks is a result of Google’s IPO in 2004.
Last year Yahoo! acquired MusicMatch, Kelkoo and Oddpost. Perhaps in 2005, Yahoo! will become a verb?
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Tracked on July 2, 2005 08:31 PM